Facebook launched its largest Creator Education and Empowerment program in India to provide content creators with an opportunity to learn, earn and develop their communities on their platforms and Instagram. Speaking in the 2021 version of ‘Creator’s Day India’, Instagram head Adam Mosseri said India is one of the fastest-growing markets for photo sharing and short video platforms.
Facebook to get a chance to earn
“India is one of the fastest-growing countries in the world, it is becoming one of the biggest platforms for us on Instagram, which we are focusing on| We can’t be more excited about the momentum and creativity we are seeing from Indian creators on Instagram right now. ”
Facebook India Vice President and Managing Director Ajit Mohan said that talent and creativity have exploded on platforms across India in the last year. People from small Indian cities and towns are using Reels – Instagram’s short video feature – and it is being used nationally and increasingly globally. India produces an average of six lakh Reels per day. The social media platform is introducing the monetization tool “which can help creators earn through content. ”
Facebook to get a chance to earn, creator education programme launched in India
“This is the next step in ‘Born on Instagram’, and it will give Creators in India a chance to learn through an online learning course. The ‘Born on Instagram’ program was launched in 2019. The programme will provide live masterclasses with experts, latest trends information, product updates, and challenge to help creators maintain what is happening on Instagram. At the end of the course, users will get a letter to complete a course.
Facebook-owned Instagram is now rapidly launching many of its features first in India. Last year, it launched a separate tab to Reels its new format, and India was the first country to get this feature.
India was also among the first two countries where Instagram launched live rooms – a feature where four people can go live together. In July this year, Instagram said it was testing a new ‘Collab’ feature in India and the UK that would allow users to collaborate with others on feed posts and reels.